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The “Who Owns This?” Test: A Simple Way to Find Gaps in Your Business Processes

by Sarah | Oct 26, 2026 | Business Tech

A new lead comes in through the website form. The CRM creates the contact. An automated email goes out. And then, for nine days, nothing happens. Nobody ignored the lead on purpose. The sales team assumed marketing would nurture it. Marketing assumed sales would reach...

The “Who Owns This?” Test: A Simple Way to Find Gaps in Your Business Processes

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