Is your real estate website missing key features and costing you valuable leads? Here are 5 features that your site absolutely needs to have:
Testimonials
Buying or selling a home can be a daunting process, and your potential clients will likely navigate the early stages with extreme caution. Make a great first impression and demonstrate your credibility by showcasing your strongest testimonials on your website. Too many real estate companies let their testimonials solely exist on platforms like Google or Zillow, which many of your prospects may never see.
Tips About Buying or Selling A Home
A large number of your website visitors will be new to the process of buying or selling a home. If these visitors can learn about the process from you, they’ll be more likely to trust you to continue to guide them through the process as their agent. After all…you’ve just established yourself as an expert by providing an educational resource.
Your Listings
While there are a ton of great third party websites that can host your listings, it’s beneficial to keep your audience on your own website and within arm’s reach of your calls to action and contact forms. Website users are too easily distracted for you to rely on them only browsing your listings once you’ve sent them somewhere else. Check out these easy IDX plugins to get started with listings on your site.
A Chat Plugin
In addition to your calls to action and contact forms, consider also including a chat plugin on your website. This feature will provide your eager visitors with the opportunity to interact with you instantly, as well as giving you a more direct line of communication to their inbox. We recommend the Facebook Chat Plugin, because it allows you to be plugged into your website’s chat feature at all times, rather than requiring you to log into the backend of your site.
Photos of Yourself or Your Agents
Including photos of yourself or your agents on your website is a great way to humanize your business, establish another layer of trust, and separate yourself from the countless number of faceless real estate companies your audience will run across in their search.
If your website is missing any of these features, or simply isn’t meeting your lead generation expectations, let’s fix that. Hit the button below for a free website or digital marketing evaluation.
